Selected Works
Product Suite - Idea validation, Strategy and Roadmap
Considering the investment and efforts needed to create a Suite, the business wanted to evaluate
the idea of 'Suite of products' such as Credit Suite, Payments Suite, Verification Suite, etc.
Facilitated several sessions with various stakeholders such as POs and PMs and reported the
results.
Along with validating idea, we also captured the capabilities, limitations and challenges of
'Suite of Products' and how it will help M2P as a business.
Read More
UX Design for Gild
Defined and built the design and re-design strategy for Gild mobile application. Gild Credit card comes with a fixed deposit (FD) account and a host of features. . The Gild mobile app allows users to carry out lot of tasks from the mobile itself, starting from opening an account, managing, downloading reports, repaying bills, redeeming rewards, etc.. Read More
Forex Portal - Revamp
Defined and built the re-design strategy for M2P’s Forex portal (B2B), contributed to early stage discovery of problems in-depth, led a team of internal product designers to success, monitored all UX processes enabling the team to work at maximum efficiency.
Also, educated and helped cross-functional partners realise the value of design.
Read More
Design System & UI Kit for M2P
M2P has a extensive range of products that fall into payments, lending and banking categories. Initially crafted by developers who, while proficient, may not have prioritized user considerations, these products faced consistent challenges, resulting in a not so favorable scenario . Despite their persistent shortcomings, this predictability proved advantageous. Consequently, the development and design processes became time-intensive, incurring elevated maintenance costs. Read More
Co-creation Workshop for ICICI Pockets
ICICI was keen in launching a service for the Gen-Z following a RBI regulatory change. Ran this workshop with the ICICI strategic team, and facilitated the team to focus at the project in its entirety and ensure all questions about business objectives, ux, creatives and technicalities are covered. . ICICI found it to be very helpful, as the exercise did help them create a roadmap with higher clarity. Read More
Mobile App design for SBI Cards (SPARKO)
SBICards wanted to introduce their BNPL product SPLITO, a Buy Now Pay Later (BNPL) program. This program allows users to divide their total bill amount into various instalment options spanning 1, 3, 6, 9 and 12 months providing users with ultimate flexibility, which was new to market in the BNPL segment. Read More
Key Personas for an educational reformative
Conducted an extensive, in-depth user research, with 4 distinct user groups across 7 locations engaging a total of 70 participants. Delivered personas that became instrumental in aligning product priorities with the users' requirements. Quite a study it was! Read More
